Global Audience Measurements Limited (GAML) is a product of Global Audience Solutions Limited, a leading advertising effectiveness measurement and tracking agency based in Lagos, Nigeria.

GAML is a leading strategic planning instrument used with the relevant television, radio, print and billboard audience measurement data plan which is used to analyze campaign effectiveness for brands.

GAML allows clients to evaluate and compare alternative channel, daypart or programme solutions, in order to achieve the most cost effective commercial proposition for clients and their target market. The study delivers a complete view of advertising effectiveness and return on advertising investments, with analysis to guide future media strategies.