Director

Clement Igenegba

Managing Director

A Business Administration graduate, Clement Specializes in the execution and overall co-ordination of quantitative and qualitative studies. He gained varied experiences in co-ordination of several research and multi-country projects. The agencies he worked includes; Research and Marketing Services Ltd. (RMS), Research Data Informatics (RDI).

Mr. Igenegba was the General Manager Media Monitoring Services Research (MMSR), and has consulted for several research agencies both local and international market. He last worked with Market Surveys International Ltd. (MSI) as Director of Operations.

He is dedicated to collecting detailed, complete and accurate information on various types of research projects including Surveys, FGDs, Census Mystery Shopping and Opinion Poll.

He started his Research Carrier with RMS in 1986 (over 20 years ago) Where he gained a lot of experiences, he was the major force in the successful execution of RMS celebrated Media research in 1994.

He has executed and co-ordinated more than 700 large respondent surveys ranging from 300-60,000 sample sizes across Nigeria including General Consumers Surveys, National Audience Measurement/ media habit, National Readership and National Retail Audit outlet census for British American Tobacco Company (BAT). He is an active member of Nigeria Market Research Association (NIMRA).